Hooked: How to Build Habit-Forming Products
by Nir Eyal
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Ben Chow made 6 highlights on Hooked
Building a relationship -> product + user is encoding an association between feeling and action.
What are some good examples of other apps using mystery? Is this the same as variable rewards?
We irrationally value our effort.
we change our beliefs and attitudes to avoid cognitive dissonance.
every action should trigger future action from the user and also other action from others
key questions to answer
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Minute Inc. 2017