Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
by Steve Krug
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Ben Chow made 11 highlights on Don't Make Me Think, Revisited
Hard = amount of thought x amount of uncertainty
A good argument for convention. However you should never stop looking for better.
When nobody cares about you, being extremely obvious is the difference between life and death.
Such a great guideline.
when users don't have to think of unimportant things the feeling they experience is effortless
satisficing feels universal to how we all make decisions
😲 We don't figure out how things work. we muddle through them!
half then half
share what you know
i love these attributes: mindless and unambiguous
Designers are not praised or rewarded for using conventions and so there is always the temptation to break them constantly.
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Minute Inc. 2017