Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
View on Amazon
Ben Chow made 2 highlights on Predictably Irrational
I think it's also interesting that many products and companies take advantage and reward the exact opposite.
gifts are financially inefficient but an important social norm. I think of them as getting someone's attention.
Like these highlights? Get the book here.
Minute Inc. 2017