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Hooked: How to Build Habit-Forming Products
by Nir Eyal
View on Amazon
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Ming made 16 highlights on Hooked
"Terrific book chock full of reminders on what makes products tick... or not. ;)"
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Ben Chow: it's kind of fascinating that as humans we eventually get bored of anything. Generally a product can offer new experiences, new content, new ability, new people. Out of all those new people is easiest and stickiest.
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Ben Chow: I always wondered if it's because people can be surprising and create new situations and new stories.
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Ben Chow: From my gaming days progress wasn't enough. The goal had to feel attainable within a level of effort the user felt was reasonable.
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Ben Chow: The interesting thing to balance was that harder goals provide more satisfaction while increase the likelihood of someone quitting
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Ben Chow: that's why most good game mechanics have nested goals. or micro goals within a larger goal.
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Ben Chow: One of the best product anchors you can rely on.
Like these highlights? Get the book here.